Adidas, China
The launch event for the Ultra Boost Rose sneakers by Adidas on July, 2019, in Shanghai, China, was vibrant and full of energy. Part of Manchester United's preseason tour, the event attracted fans eager to celebrate the special edition shoes.
The event also featured an artistic collaboration with Dan Swodshit, a graffiti artist from Indonesia, alongside local Chinese artist Vance and Ukrainian artist Doak. Together, they showcased creative graffiti works, adding color and spirit to the occasion.
Filled with enthusiasm, the event seamlessly blended art, sports, and culture, leaving fans with a memorable experience.